Now that you have a Website


When I first build a website, I was very proud! It was a great achievement for me to put my business online. It must be a great achievement for you too. Congratulations! Now as you celebrate, there’s just one more thing you need to do, and perhaps keep doing – to grow your website traffic or, in simpler terms, to get as many people as possible visiting your website. Here’s how to do it:

Spread the Word

Nobody (except you) knows that you have a website for your business yet, you need to tell them. To start with, tell your customers, family and friends about your site.

Optimize for Search Engines

We are talking about being found on search engines like Google and Yahoo! here. And how do you ensure that? Don’t mind, it will happen soon enough; not that it just happens, Gathiu Wangari ensures it does.

Update Regularly

Keep your website content fresh to give visitors a reason to come back. Otherwise, they’ll get bored of seeing the same thing every time.

Use Your Social Network

Post a link to your site on Facebook, Twitter and/or LinkedIn while your site is new and whenever you update your content. The greater your social network, the more people you’ll reach hence the more people are likely to visit your website.

Start a Blog

This is a feature Gathiu Wangari could add to your website. The good thing about a blog is that it actively involves visitors to your site through commenting in discussion forums and/or even posting topics of discussion. This active participation keeps them getting back to your site.

Add a Facebook Like Button

A Facebook like button works in a pretty good way. When a visitor to a site clicks on it, his/her friends on Facebook are notified that so and so likes this and that on their timelines. If these friends are interested in what the notification features, they follow the link and get to the site. Gathiu Wangari adds this feature to your website for free.

Promote Your Site

Drop a link to your site when you post to forums or comment on articles; you could even use it as your signature. Leave a trailing mark everywhere you go.

Start an Email Newsletter

This is another feature Gathiu Wangari could add to your website. Visitors to your site enter their email addresses which you use to contact them on what’s new, at the same time providing a link back to the site for more information.

Get Reciprocal Links

Swap links with other websites that have a similar audience as yours. If you sell electrical appliances, for example, swap links with one who repairs them. The benefit is mutual.

Try Pay-Per-Click Advertising

There are many sites that offer pay-per-click advertising, the most popular being Google AdWords. As the name suggests, you only pay when someone clicks your ad to view your website. Try it to drive targeted traffic to your website.

With this, you can be sure to grow your website traffic, and you know what that means to your business. The ball is in your court.

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